Anco tests whether a company's systems, behaviour and commercial data support the revenue plan in front of it. For investors before capital goes in. For founders before a raise. For GTM leaders before they put their name to a plan.
The findings are the same whoever commissions them.
Who we work with
Boards, investors and leadership teams work from the same inputs: the pipeline report, the forecast, the CRM dashboard. Those inputs are produced by the system being assessed. A pipeline can look healthy because stage definitions are loose. A forecast can look accurate because it is revised late. A dashboard can look clean because nobody is required to keep it clean.
None of this needs bad faith. It is what happens when reporting and reality are maintained by the same people.
FDD
Validates history
Confirms reported numbers, quality of earnings and adjustments. Backward-looking.
MDD
Validates opportunity
Sizes the market, competitive dynamics and structural growth. Outside-in.
Anco
Validates execution
Tests whether the engine can deliver the plan, at any point in the lifecycle, not only at signing.
Most revenue misses are visible in the systems and behaviour months before they reach the numbers. We look there first.
Six pillars. Every finding traced back to evidence
Strategy · Architecture · Process and methodology · Pipeline quality · Talent and leadership · Enablement and systems
Each scored against Systems, Behaviour, and Outcomes evidence and capped by the weakest layer, so a business can't score well on paper while failing in practice
Verification applies wherever a decision depends on the commercial engine working.
See all momentsPre-deal validation · Pre-hire commercial readiness · Bolt-on and integration risk
In-flight performance assurance · Ongoing verification · Board reporting assurance
Exit and raise readiness · Leadership fit assessment
Defined artefacts, clearly scoped. No open-ended projects.
See all deliverables01
Confidence in the number before you commit capital, raise or hire.
02
Early warning on leadership or systems risk while there is time to act.
03
Independent validation, separate from anyone's own account of the plan.
04
A defensible, sequenced 30/60/90-day roadmap.
05
Better-informed board, investor and IC decisions.
06
Bounded, evidence-based commercial risk instead of open-ended exposure.
Timeline and depth adjust to the trigger. Interviews test the evidence; they don't replace it.
Week 01
CRM, reporting, forecast and infrastructure evidence pulled and interrogated.
Week 02
Pipeline, process adherence, conversion and outcomes tested against the plan.
Week 03
Structured interviews across commercial leadership and the wider team.
Week 04
Scored diagnostic, board-ready summary and a 90-day roadmap.
"The board was being told the pipeline was healthy. Anco showed us, from the systems themselves, that it wasn't — two quarters before the miss would have landed. We acted early instead of explaining late."
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